Industry News

Make it Social appoints Chambers as growth accelerates

 

Make it Social, a provider of social booking technology, has struck a string of deals and appointed Tim Chambers as its new chief commercial officer as it presses ahead with entering its next phase of growth.

The start-up has signed partnerships in the third quarter of 2016 with Paylogic, Ticketmaster Sport UK, student tour operator Bus2Alps, travel booking platform TrekkSoft and the Surrey County Cricket Club at the Kia Oval in a bid to build its client base across live entertainment ticketing in travel, sports and large-scale festivals.

Make it Social has developed a P2P social booking solution that clients can integrate within their existing systems via an API. Via the Group Pay secure payment gateway, friends and family can be brought together, enabling individuals to pay for their own share and therefore reducing the risk and organisational uncertainty.

Chambers has held senior positions at TicketWeb (UK), which he founded, Ticketmaster and Live Nation. Following its latest funding round, Make It Social said that its team would be expanding with developer and marketing hires in the pipeline.

“Socialising checkouts is what we’re all about,” Make it Social chief executive and founder Eddie Robb said.

“The first ever online purchase was made in the 90s and since then we’ve had the birth of social media with Facebook, Twitter and Instagram allowing us to be highly connected. While our friends are only a few clicks away, the checkout flow is exactly as it was back in the day. One person still has to select how many spots to buy and then put it all on their card.”

Chambers added: “Working with Ticketmaster Sport is the first big step for the business as it means we’re now partnered with one of the best organisations in the country to deliver incremental ticketing revenues. We are delivering high levels of new customer data points across our client base and expect to announce a raft of new wins before the year is out.”

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