Ticketbis has been integrated within parent company StubHub’s brand in the latest development since the acquisition of the Spain-based ticketing operator last year.

StubHub will expand its presence in Europe and Latin America through Ticketbis’ business, which is operational in 47 countries.

StubHub described the rebranding, which is effective immediately, as a “milestone [that] represents the latest step in the integration process between the two companies”.

“StubHub is making solid progress in our goal to integrate Ticketbis into our platform, and to give consumers access to the world’s largest catalogue of live events,” said Scott Cutler, president of StubHub.

“This phase marks a significant step in introducing Ticketbis customers to the StubHub brand, and extending to them access to the performers, artists and athletes they love, no matter where they live, or where they want to travel.”

StubHub said last week’s launch of Mexican football club’s Xolos de Tijuana’s online ticket marketplace was one of the first platform integrations with Ticketbis.

StubHub said in future phases it will fully integrate the Ticketbis platform and catalogue of events onto the StubHub platform, and launch a global app to surface live events around the world, wherever StubHub is available.

It said the combined company is the world’s largest online ticket marketplace, and sells 1.3 tickets per second, across more than 300,000 live events.

The company added in a statement: “With this phase of the StubHub-Ticketbis integration, consumers who use StubHub will benefit from websites in their local language and currency, as well as the safety and security offered by the StubHub FanProtect guarantee, which ensures that consumers can buy and sell confidently, knowing that StubHub guarantees their transaction and will make things right in the rare event that something goes wrong.”