Live-event company Live Nation Entertainment has acquired a majority interest in Israeli promoter Bluestone Entertainment and launched a new Ticketmaster Israel division.

The launch of Ticketmaster Israel gives the ticketing giant a presence in 28 countries around the world. Live Nation and Bluestone Entertainment have already started to provide tickets for the latter’s major shows following the announcement of the deal yesterday (Tuesday).

Bluestone Entertainment, a joint venture between Guy Beser, Shay Mor Yosef, Guy Oseary and Gadi Veinrib, was formed in 2014 and has developed into the leading promoter of international shows in Israel with sold-out concerts from the likes of Bon Jovi, Backstreet Boys, Enrique Iglesias, Major Lazer and One Republic.

“We have seen a considerable demand for live entertainment with the shows that Live Nation has brought to the market over the last few years and have been very impressed when working with Guy, Shay and the rest of the Bluestone team,” Alan Ridgeway, president of international and emerging markets at Live Nation, said. “Formalising our partnership and bringing the Ticketmaster brand and technology to the market was the natural next step.”

Beser and Mor Yosef added: “We see a huge potential for international artists in Israel, especially as the venue infrastructure improves over the coming years. The strength of Live Nation and Ticketmaster will provide Bluestone with the tools and the platform to further develop the market for international shows in Israel.”