Ticket tech group Accesso believes its acquisition of Ingresso can help to drive efficiency across the entertainment ticketing sector.

AIM-listed Accesso could pay up to £28m ($35m/€32m) for UK-based Ingresso, which connects some of the world’s largest eCommerce companies, such as Lastminute.com, to event ticketing systems, allowing them to sell tickets to entertainment events under their own brand and payment systems.

Ingresso also provides live access to ticketed events worldwide across multiple platforms, languages and currencies. It owns and operates a software platform which enables venue operators, event producers and inventory aggregators to offer real-time digital sales through global third party distribution channels.

“Our guiding purpose at Accesso is to help our clients drive revenue and improve their guest experience,” said Tom Burnet, Accesso’s executive chairman. “It has been that way from our very first day as a company and today’s acquisition of Ingresso deepens that commitment further still.

“For many of our customers, access to third party distribution channels for ticket sales is an important revenue stream.

“In acquiring Ingresso, we will help connect venues with their visitors via third party distribution outlets in a technologically and financially efficient service-minded manner. We will open up our customers’ venues to a significantly larger pool of potential visitors, while also creating new opportunities for growth through combining our platforms, leveraging our scale and deepening our relationships in the industry.”

Accesso believes that the acquisition will extend its ability to help its customers drive efficiency and realise greater value from their ticketing operations. It also sees the opening up of a significantly larger global distribution channel through which its existing customers can seek to sell their event and attraction tickets.

Accesso also said it will provide Ingresso with a “significantly larger” global distribution channel through which existing Accesso customers can seek to sell their event and attraction tickets.

The acquisition could also help Accesso address “significant inefficiencies within the travel and leisure industry” and help clients capture more revenue from third party distribution channels.

Bart Van Schriek, chief executive of Ingresso, said: “Along with the entire Ingresso team, I am thrilled to be joining Accesso. The cultures and values of our two companies are very similar: both innovative, both passionate about the customers we serve and both absolutely convinced of the potential our technologies have to create a new wave of value at all levels of the entertainment industry.”