Industry News

Huddersfield to charge £100 for Premier League season tickets

Fans of Huddersfield Town football club will be able to enjoy watching their team in the top-tier Premier League for as low as £100 (€115/$129) under its new season ticket initiative.

Following the team’s penalty shoot-out victory over Reading in the Championship play-off final yesterday (Monday), Huddersfield have secured their return to the top flight for the first time in more than 40 years.

According the Daily Mail newspaper, more than 17,000 supporters have paid £199 for their season tickets to watch their team play in the Premier League. However, those who have held season tickets for the past nine years will pay only £100.

For the 2017-18 season, those between the ages of eight and 17-years-old will pay £79 and under-8’s will pay £28. These season-ticket prices are capped at 17,000 fans.

Currently, Huddersfield has about 15,000 season ticket holders, after previously reducing the rate to improve the attendance and atmosphere at the 24,500-capacity John Smith’s Stadium (pictured) ahead of the 2016-17 campaign.

The BBC’s Price of Football study found that the average cost of the cheapest top-flight adult season tickets is £479.89. In 2016, 14 of the Premier League’s 20 clubs froze the cheapest season ticket prices, while five cut them. Therefore, Huddersfield is charging prices that are almost 80 per cent cheaper than its counterparts.

Huddersfield chairman Dean Hoyle released the pledge to reward its loyal fans in which he said: “In 2009 when I became chairman of this great club, I set out my motives and ambitions.

“This heralded the real start of a new era and I called on people to join with me and our club on what promised to be an exciting journey.

“Just a year on from then, I now want to demonstrate my deep personal thanks by making my own personal pledge to the fans that have already joined with me and our club on the journey and backed us.

“This is my Personal Premiership Pledge: If we are able, one day, to be promoted to the Premiership and I am still chairman, then every fan who has been a season-ticket holder in either the 2008-09 or 2009-10 seasons – and then continued each year from 2010-11 – will be able to share in that success and be rewarded for that loyal and unstinting support.

“They will be truly special. Each of them will be able purchase a season-ticket for the first season in the Premiership for just £100.”