StubHub is opening a flagship retail ticket store in New York City, the first of its kind for the company.
The store, based in midtown Manhattan, just south of Times Square, will include an interactive area, photo booth and live event space on the lower level.
While StubHub already has seven ticket pickup centres across the country, individual sales are not currently offered at these locations. There is one pickup centre, dubbed Last Minutes Service Centres, in Manhattan.
Tickets to local events including Major League Baseball team the New York Yankees games, Broadway shows and Barclays Center concerts, among many others will be available in-store at the midtown flagship.
The store is seen as an attractive option for fans that wish to avoid using online services.
Image: Philipp Henzler
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