Italian star Vasco Rossi is to break a world record on Saturday when he plays in front of 220,000 paying ticket-holders at a concert in Modena Park.
The concert will break a record set in 1991 by group A-ha, who played in front of 198,000 fans at Rio de Janeiro’s Maracana Stadium. Tina Turner and Paul McCartney both set attendance records of more than 180,000 people in the 1980s.
The Vasco Rossi concert is being organised by the Big Bang promotion agency and with tickets sold by the VivaTicket ticketing platform.
Both companies belong to ticketing giant and access control solutions provider Best Union, which teamed up with Rossi in January after he ended his association with Live Nation over concerns about the secondary ticketing industry.
“We are setting a new world record: it will be the biggest concert ever in the history of music,” announced Luca Montebugnoli, chairman of Best Union Company.
Back in January, Vasco Rossi said Italy’s Consumers Association would verify the mode of sale of tickets to ensure that fans are not being misled.
“Viva have guaranteed maximum cleanliness and transparency in ticket sales,” said Rossi’s management company Jamaica, according to La Stampa.
“Jamaica is working to improve things, aware that we do not have an immediate solution to the issue of secondary market. It is our duty to fight it, as it is in our power to do. Also, we are inviting the public to not fall in the sites that offer increased ticket prices.”
The last 20,000 tickets were a special offer only to those who had not previously been able to purchase tickets to the concert. These highly sought after tickets, put up for sale May 23, were sold out within hours.
Best Union offers a suite of solutions for attractions, theatres, museums, theme parks, events and exhibits of all sizes. It has a direct presence in Italy, the UK, the USA, the UAE, France, Singapore, and Australia, and offers ticketing solutions to more than 1,000 clients in over 30 countries.