Eventbrite has continued its expansion into Asia Pacific with the opening of a new office in Auckland, New Zealand.
The event ticketing platform, which recently bought Ticketfly, decided to open the new national headquarters following a period of significant organic growth in the local market.
Eventbrite has powered more than 70,000 events in New Zealand since inception and said it is establishing a presence in Auckland to build upon the “significant momentum” it has experienced with local event creators.
New Zealander Brad McIntyre, who is the marketing manager for Eventbrite Australia and New Zealand, will lead operations and report to Phil Silverstone, Australia and New Zealand general manager.
“We’re incredibly excited to be launching into our second APAC market,” said Silverstone.
“The New Zealand office deepens our regional expansion and continues our mission of bringing people together through the power of live experiences.
“New Zealand may have a small population, but Kiwis have a huge appetite for live experiences, making it the perfect market for Eventbrite.
“What’s also great is that we have a number of key Australian customers that have been able to expand into the New Zealand market with us, following their successes and business growth using Eventbrite.”
Recent research conducted by Eventbrite in conjunction with CrowdDNA shows that New Zealanders attend the most events in the Western world, with more than nine out of 10 (93%) citizens having done so in the past 12 months—more than the US, UK, Europe, and Australia.
In addition to establishing an office and hiring a local team, Eventbrite recently built an Australia-based customer service team which will service the region, and the company said it hopes to build out local customer service efforts in New Zealand over time.
Eventbrite also recently announced a global integration with Spotify, the music streaming provider. Spotify will now recommend Eventbrite events to its massive listenership of more than 100 million music fans based on their music preferences.
IMAGE: matthiasohle
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