SeatGeek hopes to expand its reach in American sport after becoming the official ticketing exchange for the North and Central American football confederation’s Concacaf Gold Cup 2017.

SeatGeek’s mobile application will be used to streamline the ticket-buying process for fans, while also providing a platform for the buying and selling of tickets for the event.

The biennial Gold Cup tournament is currently taking place in the US, with the final to be held at San Francisco’s 68,500-capacity Levi’s Stadium on July 26.

“Concacaf strives to give Gold Cup fans the best all-around event experience possible,” said Philippe Moggio, general secretary of Concacaf, according to the SportsPro website. 

“Our partnership with SeatGeek will make the resale ticket marketplace efficient and manageable for Gold Cup 2017, helping to ensure that the optimal fan experience starts even before kick-off.”

Russ D’Souza, the SeatGeek co-founder, said: “The Gold Cup is the premier international soccer tournament in North America, and we are excited to work with Concacaf to give fans the best possible ticket-buying experience.

“The tournament will be full of memorable moments, and we are thrilled to empower fans to experience them.”

The 2017 Gold Cup is host to the 12 Concacaf member associations that qualified for the tournament, including the 2015 champions Mexico (pictured), as well as, Canada, Costa Rica, Curacao, El Salvador, French Guiana, Honduras, Jamaica, Martinique, Nicaragua, Panama and the US.

Image: Victor Araiza