Technology solutions provider Accesso Technology Group has acquired San-Diego-based The Experience Engine (TE2) in a bid to broaden its reach in new markets.

The agreement adds to Accesso’s portfolio of technology products in the leisure, entertainment and cultural sectors.

Through the new deal, Accesso will enhance its personalisation capabilities and real time marketing opportunities across venues including theme parks, ski resorts, hotels, quick service food, healthcare and other hospitality-focused operations.

The $80m (£62m/€70m) buyout marks Accesso’s largest to date, and will accelerate TE2’s technology through its larger size, customer base, distribution and capital.

TE2 currently serves brands including Merlin Entertainments, Cedar Fair Entertainment, Carnival Corporation and SeaWorld Parks & Entertainment. It also offers platform-as-a-service (PaaS) technology solutions that help marketers drive engagement and revenue.

“The addition of TE2 is a major step forward in the evolution of Accesso and the innovative solutions we offer to the broad-ranging leisure, attractions and hospitality marketplace,” said Steve Brown, Accesso chief executive.

“Our customers will have options to connect with their guests in new and exciting ways – from ticketing to food and beverage, retail, queuing and more.

“Leveraging TE2’s platform means we can offer a more personalised customer experience, better anticipate guest needs and enhance spending through highly-targeted, real-time interactions.”

“Joining the Accesso team is a perfect fit for TE2.  We’ve long admired the innovative approach Accesso has taken with its focus on high quality service, working with its clients as partners and continuing to raise the bar on technology,” said Scott Sahadi, TE2 chief executive.

“We now look forward to working as part of the Accesso team and continuing our efforts to improve the guest experience and drive revenue results through the use of integrated technology and insights.”

Image: Jeramey Jannene