Indonesian startup Go-Jek, a hyperlocal transport, logistics and payments company, has acquired event management and ticketing firm Loket.
While the financial terms of the agreement are not known, Loket’s management and operations will remain independent.
Loket provides services to support companies and event organisers that are arranging ‘large scale, revenue generating gatherings’, such as concerts, sporting events, expos, and conferences. It services range from ticketing and gate access control to crew monitoring system. Since it was founded in 2013, Loket claims to have enabled more than 80 per cent of large-scale music events in Indonesia.
Under the agreement, the two companies will work to enhance the event experience for customers through its use of technology.
Founded in 2010, Go-Jek’s fleet now exceeds 200,000 drivers and includes motorcycles, cars and trucks following a funding round in August 2016. In addition, Go-Jek already provides ticket purchasing services via its Go-Tix platform, through partnerships with cinema networks and various event organisers.
Go-Jek chief executive Nadiem Makarim said: “We see Loket as a company that continues to innovate and utilise technology in its experience of handling various events and entertainment needs.
“This collaboration will eventually be able to provide various services that can help promoters solve the main problems of an event; for example, ticket distribution, audience management, and the provision of innovative entertainment. The promoter will then be able to feel the impacts due to the increase of audience satisfaction.”
Loket will also be able to link up with the Go-Tix offering of more than 250 events and cinema networks.
“With this partnership, the consumer experience of enjoying events and entertainment will be more intact. Ticket purchases, the atmosphere at the event location, as well as transacting at the location of the event, should be smoother, easier, and more comfortable,” Makarim said.
Image: Dino Adyansya
Share this