The Ticket Factory is celebrating a decade in the industry through the launch of its ‘Cheers to 10 Years’ campaign, which will raise awareness of the ticketing agent through competitions, social media engagement and partnership activity.

The campaign is set to run from September to the end of the year, with Birmingham-based The Ticket Factory’s official 10th birthday on October 1. It will involve a series of B2B and B2C activities to promote the firm.

The company claims to sell more than two and a half million tickets per year for a range of comedy events, concerts, sporting events, exhibitions, theatre performances and visitor attractions across the UK.

The Ticket Factory also runs the box office for the NEC Group, which operates through Arena Birmingham and the Genting Arena.

The ticketing agent also offers its clients the option of creating a customised event app, a white label website or a tailored marketing strategy using segmentation data to establish behaviour patterns and visitor profiles of ticket bookers.

Steven Waller, head of marketing at The Ticket Factory, said: “Over the last 10 years, the ticketing industry has changed beyond recognition. Technology and consumer trends have driven rapid changes in the industry meaning the way people buy, use and store tickets is very different to 10 years ago! Many ticket agents have come and gone in that time, and only the most agile and adaptable agents can compete in such an unpredictable and fast-paced marketplace.

“Our ‘human powered tech’ approach, focusing on technology and digital marketing expertise backed by exceptional service and operational delivery, has served to differentiate us from competitors.  At the same time, we have grown in popularity with ticket buyers due to our unique range of consumer initiatives such as our affiliate partnership programme which offers benefits to people buying through The Ticket Factory.”

As reported by The Ticketing Business’ Insider column, last month the firm saw a transition of staff with Stuart Cain departing to join Wasps Rugby and its Ricoh Arena base. In addition, Lisa Brown left The Ticketing Factory to join Manchester-based Ticket Arena as client services director.