Tickets for Spotify’s first-ever live music event, which will feature acts such as Dizzee Rascal, are now on sale.
The Who We Be Live concert at London’s Alexandra Palace will be streaming service Spotify’s premier live music venture in the UK.
The 10,000-capacity gig, which is set to take place on November 30, will also feature J Hus, Stefflon Don, Cardi B, Giggs and Bugzy Malone.
The line up was selected from the various artists that feature in Spotify’s Who We Be playlist, which is one of the most popular in the UK. Spotify promises “a celebration of the best of urban, grime and hip hop from the UK and beyond, all under one roof.”
Austin Daboh, senior editor at Spotify, said: “We’re proud to have played a key role in the success of various urban genres such as grime and rap. Who We Be Live will bring together some of the biggest and most exciting artists under one roof for an unforgettable night.”
The show marks the UK live debut of US-based rapper Cadi B, whose single Bodak Yellow entered the top three in the US singles chart. Tickets for the event went on sale yesterday (Monday) morning on the Who We Be website, and will cost £35.
The news comes just days after Apple decided to axe its annual Apple Music festival at London’s Roundhouse, in favour of its own content and one-off events.
The Apple Music Festival, which launched in 2007 as iTunes festival and was rebranded in 2015, hosted an impressive line up of acts each September, offering free daily concerts for prize-winners. After undergoing its rebranding, the event scaled back to 10 shows during the month.
Apple has moved to cancel the yearly event in order to create its own content and host music, TV and films to stream and buy. The company launched the TV series Carpool Karaoke and Planet of the Apps, as well as expecting to create music-themed content.
Earlier in the summer, Spotify linked up with Live Nation to extend its reach into the live music world with the launch of the ‘RapCaviar Live’ concert series.
One of Spotify’s top playlists, RapCaviar, joined Live Nation to launch a six-date US hip-hop tour. The playlist, which has more than seven million followers, is the second biggest global playlist behind Today’s Top Hits, according to official Spotify statistics.
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