Industry News

TEG data insight service passes milestones

Ticketek owner TEG has celebrated the 10th anniversary of the launch of its TEG Rewards consumer research and marketing business by announcing that it has collected data from 2.4 million people in its decade of activity.

Established in 2007, TEG Rewards rebranded its membership programme as Purkle in 2016 with the tagline “Earn rewards for telling it like it is”.

In the past decade, more than two million Australians have taken part in consumer panels that form the backbone of the TEG Rewards research and insights effort. In return for their participation, the members have shared rewards worth over Aus$10m (£5.9m/$7.9m).

There have been thousands of campaigns and hundreds of clients in the life of the business, driven by almost 320 million emails to harvest insights on a vast array of products and services.

TEG chief executive Geoff Jones said: “Every start up needs a compelling idea backed up by sheer hard work and dedication.

“TEG Rewards has come so far in 10 years because we knew the idea was sound and we never stopped pushing.

“While the numbers are impressive, what truly makes TEG Rewards a great business is the culture that puts Purkle members first, values our clients and is always willing to go the extra mile for the right result.”

This year, TEG Rewards entered a new technology partnership with Wakoopa, the world’s leading passive metering company. TEG said the partnership delivers “powerful new behavioural data and insights capability” to Australian brands and agencies.

Clients also paid tribute to the service with Alan Logan, network programme manager at ARN, home to some of Australia’s leading radio networks, said: “Our relationship has helped ARN become one of the leading radio networks in the country.

“The team is great to deal with and very responsive to our needs.

“TEG Rewards to us is customised research made easy. The insights provided have enabled ARN to create a strategy that is the bedrock of our business.”

IMAGE: HypnoArt