Industry News

Live Nation Sweden appoints joint managing directors

Live Nation Sweden has appointed Anna Sjölund and Therése Liljedahl as joint managing directors.

Sjölund is currently head promoter at Live Nation Sweden, a role she will retain while starting her role as managing director, overseeing Live Nation Sweden’s agency, touring and festivals.

Sjölund has been with the firm for 18 years, three of which as vice-president of operations in Central and Eastern Europe.

Sjölund said: “I have spent the majority of my career at Live Nation and had the opportunity to grow together with the business. I am excited to be able to continue my journey in this new role and look forward to what is ahead.”

Liljedahl currently serves as director of marketing and Nordic partnership at Live Nation, a role she will retain when she begins her position as managing director, overseeing Live Nation Sweden’s marketing, partnership, finance, administration and HR functions.

Liljedahl said: “I’m honoured to have been given this opportunity. I look forward to taking the next step at Live Nation Sweden together with Anna, and my fantastic colleagues.”

The appointments come off the back of Live Nation’s continued expansion across the Nordic markets, with Live Nation Sweden as the owner and operator of Summerburst, Sweden Rock and Way Out West festivals.

The firm was responsible for the Swedish legs of 2017 concerts, including Guns N’ Roses, Coldplay, Metallica, Depeche Mode and the Rolling Stones, among others.

John Reid, president, concerts for Live Nation Europe said: “The combined and complementary skill set that Anna and Therése will bring to their roles as managing directors is unparalleled. Together they will continue to grow the business that Thomas and Carl have built, and take Live Nation Sweden into the future.”

Carl Pernow, president of Nordics at Live Nation, said“I am pleased to hand over the leadership of Live Nation Sweden to two exemplary leaders within their respective areas. I look forward to further developing the Nordic business with Anna and Therése, and our Nordic colleagues.”