Industry News

The Ticket Factory expands portfolio

The Ticket Factory (TTF) has continued to expand its portfolio through a deal to provide services for England Netball’s Vitality International Tri Series later this month.

TTF is providing tickets for the England Roses v Malawi Queens games on November 24, 26 and 29, with prices starting from £14 (€15.60/$18.35)

The first game will take place at the Genting Arena in Birmingham, with the following games taking place at the Copper Box Arena at Queen Elizabeth Olympic Park in Stratford.

The deal with England Netball follows the company’s successful ticketing partnership for the Vitality Netball Superleague Final Four event earlier this year.

TTF recently announced that it had been signed up to serve as a national supplier for the 2018 International Association of Athletics Federations (IAAF) World Indoor Championships.

The event will take place at Arena Birmingham in the UK city, which is also where TTF is based, from March 1-4. The championships will attract more than 500 athletes from 150 countries, as well as about 25,000 spectators.

TTF will also be the official ticketing partner for Table Tennis England’s 2018 International Table Tennis Federation Team World Cup, which will take place from February 22-25 at the Queen Elizabeth Olympic Park.

Phil Mead, managing director of The Ticket Factory, said: “As a flexible and agile ticketing agent we offer sporting bodies, rights holders and NGBs a credible alternative to the traditional operators.

“Having worked with England Netball on a number of previous events we knew what worked for them and offered a strong marketing package to drive ticket sales and wider awareness of the event while the IAAF World Indoor Championships and Table Tennis England required slick white label solutions optimised to enhance the customer journey.”

Image: Naparazzi