Google-owned video-sharing platform YouTube has partnered with Ticketmaster to offer concert tickets and tour information directly on artists’ video pages.
Launched yesterday (Tuesday), YouTube will feature hundreds of artists’ upcoming US tour dates beneath video descriptions. Next to the listings will be a ‘tickets’ button that will redirect users to Ticketmaster’s website.
The integration will include information about the nearest show, as well as upcoming tour dates. YouTube was reportedly experimenting with ticketing on its site prior to the Ticketmaster deal.
Currently, the integration only involves artists who have Ticketmaster shows in North America.
Ticketmaster last year integrated with music streaming app Spotify, as well as selling through Facebook.
YouTube has 1.5 billion logged-in monthly users, exposing Ticketmaster concerts to a huge number of online music fans.
The financial terms of the deal were not disclosed.
The ticketing option is available on an artist’s official music video on YouTube – Vevo pages and artist channels. The event listings appear on YouTube desktop, and web and mobile app experiences on video watch pages.