SeatGeek has signed its first primary deals in North America’s NFL and NBA after partnering with the New Orleans Saints and New Orleans Pelicans.

The deals with the teams will begin from next year, and mark a “fundamental movement in the sports industry toward a technology-first paradigm that benefits both teams and fans” according to the company.

New York-based SeatGeek, which recently signed a distribution partnership with Facebook, said Saints and Pelicans can now sell game tickets on their own websites or SeatGeek, and also via other league and team partners. This functionality – uncommon in the ticketing space – gives all Saints and Pelicans fans the opportunity to buy tickets direct from the teams in any number of places across the web.

“Our No.1 priority is our fans, therefore we are partnering with SeatGeek to deliver the absolute best ticketing experience,” said New Orleans Saints and Pelicans president Dennis Lauscha. “SeatGeek allows our fans to explore new, innovative and flexible ways to purchase tickets with full ticket authentication. We are extremely proud of this partnership.”

While the Saints and Pelicans agreement marks SeatGeek’s first primary ticketing partnerships in both the NFL and NBA, the company already serves hundreds of organisations including Premier League teams and West End theatres.

“We couldn’t be more thrilled to be working with two of the most dynamic and progressive organisations in the New Orleans Saints and New Orleans Pelicans,” said SeatGeek co-founder Russ D’Souza. “The SeatGeek platform will give Saints and Pelicans fans easy access to games while helping the teams deliver a better experience to more fans. We’re confident this is just the beginning of a movement across the industry.”