US ticketing platform AXS has become the exclusive ticketing partner for Austin City Limits (ACL), the world’s longest-running major music television programme.
AXS will support ticketing for the live studio audience at KLRU-TV’s tapings of the show, which take place at ACL Live at The Moody Theater in the Texas city.
Los Angeles-based AXS will be the sole ticketing software provider for live productions of the television series, which presents 13 episodes each season that air on PBS and is currently in its 43rd broadcast season.
“We are thrilled to be partnering with KLRU and Austin City Limits, one of the most iconic music brands in the world,” said Blaine LeGere, senior vice-president of business development for AXS. “This new relationship showcases our ability to provide a well-tailored solution to the specific non-profit requirements of KLRU.”
KLRU will have full access to the AXS platform to manage ticketing inventory and offers to its Friends of Austin City Limits members and donors from a single administrative control centre.
“This is a milestone year for Austin City Limits and the addition of AXS to our team makes the programme even more powerful,” said Bill Stotesbery, chief executive of KLRU.
“Our fans, donors and Friends of Austin City Limits are an important part of the show and we strive to provide them with the best live music experience possible, and now with the tools and services we now have through AXS we continue to move that mission forward.”