TicketCo has appointed David Kenny as its new country manager for the UK.

Three months after entering the market, Norwegian firm TicketCo has selected Kenny, who was event director at Freemans Event Partners, to lead its attempts at disrupting and simplifying event ticketing and payments in the UK.

Kenny was a co-founder of Gorilla Events, and worked at Peppermint Events before joining Freemans. Over the years he has worked with organisers and institutions such as Donington Park, Formula E, U Live, as well as a host of leading festivals and sporting events.

Kenny said: “This was a big decision for me to make, and it took a lot of thought. The thing that was decisive in the end was the entrepreneurs, their product, and their personalities.

“To grab a new challenge like this has a certain element of risk on the personal level, but that is a risk I’m willing to take. I really believe in TicketCo – both product-wise and when it comes to the market potential – and I’m really looking forward to starting.”

The Norwegian ticketing and events tools company has become one of the main operators in its home country since it was founded four years ago. Its clients include leading Norwegian football club Brann.

TicketCo claims that its success has been its challenging of the “unnecessary complexity of ticketing” and by creating a “self-service 360 degrees ticketing system” with turnstile integration, CRM and full mobile functionality.

Kenny, who became aware of TicketCo through its partnership with Swedish financial tech company iZettle, said the company can resolve a number of problems blighting the UK market.

He said: “Issuing tickets, receiving payments and handling diversified sales and report tools is somewhat of an industry pain.

“Cashless systems have made things easier and reduced the certain risks, but still the organisers have to deal with way too many tools and work flows. Until now, that is. TicketCo is a unified event payment platform for efficient transactions, and can really make a difference.

“The product is great and the market is huge. Now it’s up to me and my colleagues to spread the word and get TicketCo out there. I’ve always been fond of sales and to meet new people, and I like to think of myself as an approachable and relaxed guy.

“Hopefully organisers throughout the UK will consider me trustworthy when I now will show them how then can run their operations smoother, safer and cheaper.”