Ticketmaster has extended its partnership with the NBA basketball league to enhance digital ticketing and fan experience.
Ticketmaster will deliver league-wide enhanced digital ticketing capabilities designed to improve the fan experience and create a more personalised in-venue experience.
The NBA will continue to leverage expanded marketing services including league-wide fan analytics designed to strengthen digital marketing efforts and reach fans on both a local and national level.
Ticketmaster will continue to power NBATickets.com, the official resale marketplace for the NBA, WNBA and NBA G League.
“More than anything else, basketball fans care about what happens on the court, and this extended partnership provides them a ticketing experience that is easy and convenient, allowing them to focus on the game itself,” said Greg Economou, chief commercial officer and head of sports for Ticketmaster, North America.
“We’re proud to continue providing the best software platform to power the NBA’s ticketing marketplace, while also providing clubs with insights and technology that allows them to better serve their fans – which is the core of our shared mission.”
Twenty-four NBA teams currently use Ticketmaster as their secondary ticketing provider.
Amy Brooks, NBA president, team marketing and business operations and chief innovation officer, said: “We are pleased to extend our partnership with Ticketmaster, helping us continue to deliver the most fan-friendly ticketing experience possible and provide our fans with a trusted, convenient place to buy and sell tickets.”
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