The Gangneung Olympic Park’s New Horizons Lounge, which offers a ticket-and-hospitality programme for general spectators of the 2018 winter Olympics in Pyeongchang, has opened to coincide with the full start of the Games in South Korea over the weekend.
The New Horizon hospitality programme was created by the Pyeongchang Organising Committee for the 2018 Olympic and Paralympic Games.
The programme combines premium tickets and access to both the New Horizons Lounge in Gangneung Olympic Park and in-venue hospitality lounges.
“In the past, Olympic hospitality has been extended to guests of marketing partners. This represents the first time an organising committee has offered a ticket and hospitality programme to fans on a global basis,” said Eom Chan-wang, POCOG’s director general of marketing.
“We hope this type of in-venue hospitality programme lives on as a legacy of our Games and that the next organising committees continue to build upon the level of spectator experience we have provided.”
The New Horizons Lounge is designed to cater to Olympic sports fans before and after events.
Jet Set Sports, which has provided hospitality for 19 Olympic Games, is the official supporter of in-venue consumer hospitality services.
“We are honoured to have been selected by POCOG to build out this innovative programme,” said Sead Dizdarevic, founder and co-chief executive of Jet Set Sports. “The New Horizons Lounge will provide participants a level of hospitality they have come to expect at other premier sporting events.”