Industry News

Ice Hockey Championship sees ticket boost

More than 250,000 tickets have been shifted for the 2018 Men’s Ice Hockey World Championship in Denmark

The International Ice Hockey Federation (IIHF) reportedly said that the high demand for tickets is related to the fact that Denmark is hosting the tournament for the first time.

Denmark was the only top-ranked IIHF country to have never staged the event, prior to its hosting rights being awarded in 2014.

“Getting the IIHF 2018 Ice Hockey World Championship to Denmark is a huge achievement,” said Danish international Frans Nielsen, according to InsidetheGames.

“The fact that there has been sold 250,000 tickets with three months left is huge.

“As a player it means a lot, that we can look forward to such an enormous support and that all our preliminary games will be played in a sold-out venue in Jyske Bank Boxen in Herning, it’s amazing.

“It’s no secret that Herning [Nielsen’s birthplace] has a very special place in my heart and I’m really looking forward to it all.”

The 2018 IIHF World Championship, which will be shared between Copenhagen and Herning, will see 16 teams compete in two groups with the top four from each advancing to the quarter-finals.

The head of sales and marketing for the World Championship, Maja Grimnitz, said they have also witnessed a large number of international ticket sales.

“Ticket sales to the Danes have gone through the roof, and all of Denmark is ready to welcome all the foreign fans,” she said.

“Ticket sales to foreign markets have been going very fast in recent weeks.”

Image: Brateevsky