Blockchain ticketing platform Aventus has appointed industry veteran Rob Edwards as its chief operating officer.

Edwards brings with him more than 25 years of industry experience, holding roles at Eventim, Select Technologies, Tickets.com, AudienceView Ticketing Corporation and, most recently, heading a digital transformation programme for Ambassador Theatre Group.

Previously, Edwards has introduced computerisation, CRM and online ticketing to hundreds of entertainment venues, making his new role a good fit as Aventus pushes the idea of bringing the power of blockchain technology to ticketing.

“The open source Aventus Protocol offers the ticketing industry an amazing opportunity to enhance security, combat fraud, and improve efficiency,” said Edwards.

“Blockchain technology and ticketing are a perfect fit and the incredible team behind Aventus who are building a bridge to the blockchain for the ticketing supply-chain through the delivery of tools and blockchain API connectivity make this one of the most exciting opportunities of my career.”

The Aventus Protocol is an open source blockchain system built on the Ethereum network and will be available to any organisation wishing to develop their infrastructure with blockchain technology.

The system provides a host of features for event organisers, including adjusting variables such as initial pricing, price caps, and revenue splits from resale. Using the AventCoin (AVT) those on the network can vote on event and ticket seller legitimacy, bringing validity and security to the ticketing industry in a decentralised manner.

Edwards’ move to Aventus follows last week’s announcement that the team had secured Andrew Ford, known for his work with startup and enterprise technology brands, as CMO.

Aventus co-founders Alan Vey and Annika Monari said: “Rob’s vast ticketing knowledge, network and expertise, combined with his experience with and interest in new technologies make him a huge asset to the Aventus leadership team.”

Image: Aventus