TicketGuardian has signed a partnership deal with mobile-first ticketing, event management and audience engagement platform SquadUP.

Under the agreement, the two companies aim to safeguard users’ investments and eliminate purchase regret.

“We’re thrilled to be partnering with SquadUP,” said Bryan Derbyshire, founder and chief executive of TicketGuardian. “Today, more people are buying experiences several months in advance, and we’re enthusiastic that SquadUP and TicketGuardian are aligned in driving the message that clients and fans come first.”

SquadUP offers a complete white-label integration for enterprise customers. The ticketing firm provides software to more than 600 customers including The New Yorker, American City Business Journals, The New York City Wine and Food Festival, and The Wall St. Journal.

“By partnering with TicketGuardian, we have a unique opportunity to use technology to create a win-win situation for patrons and organisers,” said Willie Litvack, founder and chief executive of SquadUP.

“TicketGuardian’s individualised policies will provide patrons with peace of mind while giving organisers the opportunity to maximise revenue through the sale of unused inventory.”

Founded in 2016, TicketGuardian’s platform provides coverage to protect attendees from financial stress, should normal life circumstances prevent them from attending an event.

The California-based firm provides ticket protection in various different markets, including concerts, festivals, professional sporting events, endurance races, conferences and more.

Image: TicketGuardian