AudienceView has been selected as the new technology partner for the Air Force Academy Athletics Corp (AFAAC).

The firm will implement a single, integrated platform to power ticketing, fan engagement and donor management.

Previously, fan and donor information was stored in several different databases rather than on a single platform with a view of all customer relationships.

With all data stored in one place going forward, the US college can better engage all supporters and provide a powerful service experience.

“To achieve our mission, it was critical for The Air Force Academy Athletic Corp. to team up with an organisation capable of delivering significant value in a very short time,” said Nancy Hixson, chief executive of the AFAAC.

“AudienceView is fully invested in our success, has engaged with us as a true partner and helped realise value within a month of starting. The company’s vision, technology and support are transforming the way Air Force Athletics engages its fans and generous supporters so that we can provide a first-class experience for our cadet-athletes for years to come.”

Air Force Athletics will soon offer athletics ticketing, special events and sports camps as additional ways for fans to support the academy’s cadet-athletes, all powered by AudienceView using their existing login credentials and a single account.

“Air Force Athletics is leading the industry with its ability to engage its passionate community of fans in support of its cadet-athletes,” said Mark Fowlie, chief executive of AudienceView.

“Our team of college athletics experts is committed to helping clients like Air Force Athletics achieve their business goals. We are honoured to support the Air Force Athletics vision to deliver value and innovation with our constantly evolving technology and our customer success initiatives.”

Image: CarinaKrammer