The Rugby Football League’s (RFL) ‘Our League’ platform has reached more than 36,000 members in its first few months after partnering with InCrowd to boost fan experience.
The membership website and mobile apps included a ticketing integration, exclusive content, member benefits, participation features, gamification and polls to help drive fan experience and return on investment for the RFL.
The launch was planned to coincide with the 2017 Rugby League World Cup in Australia, giving new members the chance to support England virtually.
After RLWC2017, work was extended to the 2018 Rugby League season. In the first seven weeks of the season the Our League platforms powered by FanScore had already seen nearly 12,000 participants in the Betfred Super League predictor game and consistently receives 3,000 – 4,000 Betfred Man of the Match votes, due to InCrowd’s first live participation TV initiative with Sky Sports.
Since its launch, over 12,000 Our League members have voted for their Man of the Match.
“Membership is a significant step forward for the Rugby Football League. In September we didn’t have anything and now we have a membership system with over 36,000 active members,” Richard Donlon, systems manager.
InCrowd worked with many of the RFL’s partners integrating Tickethour, and a loyalty scheme via Rewards4 Rugby League.
Working with StreamAMG, the platform also saw live streaming of a match four days post launch, which proved a successful addition to increase registrations with over 40,000 live views of England’s warm up fixture against Affiliated States.
Live streaming was also delivered for the Women’s Rugby League World Cup. Fans were able to fully immerse themselves in the RLWC2017 and WRLWC2017 for free, including behind the scenes content and prizes, including Ladbrokes Challenge Cup Final ticket discounts, signed England shirts and premium tickets to all major UK rugby league events in 2018.
In addition, through its work with Sports Technology Group (STG) and FluidCM, a rugby league player dashboard has been delivered showing stats and comparison to other players within a player’s division.
Image: RFL PR
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