Tickeri has expanded its partnership deal with Bandsintown by unveiling ticketing options for Latino event seekers in the US.

Bandsintown, the event discovery platform, has added the new feature to enable fans to purchase tickets to Latino events without leaving its mobile app.

Tickeri is the largest primary ticketing SaaS platform within the US that focuses primarily on the Latino market. Tickeri was founded in 2011 and enables independently owned venues to sell tickets to events featuring Latino bands and artists.

Tickeri chief technology officer and co-founder Javier Gonzalez, said: “Strategic partnerships with key brands like Bandsintown allow Latinos to finally feel represented in mainstream technologies within the US.

“While the Latino population and purchasing power is growing massively, technology and media have under-served the Latino community for years. It’s refreshing to see Latinos have a voice in the innovation of services and products that impact our community across the US.”

Prior to the integration, Tickeri reportedly looked at traffic originating from various event discovery platforms and social media. Data from event discovery platforms, such as Bandsintown, saw high conversion rates.

With this in mind, Tickeri said it aimed to further reduce friction created by the context switching required from event discovery apps to in-browser checkout.

Bandsintown also created in-app checkout flows for events listed on Tickeri. This allowed quick and easy transactions without having to leave the Bandsintown mobile app.

“This is an important ticketing integration for our community, in 2017 Latin music events saw the largest growth by genre on Bandsintown, and we’re excited to make this ticketing experience as seamless as possible for fans,” said  Fabrice Sergent, Bandsintown managing partner.

Tickeri joins Eventbrite and Ticketmaster in providing in-app ticket purchases within the popular Bandsintown platform.

Image: Diariocritico de Venezuela