London Theatre Direct, which offers the full range of West End theatre events, has become the first UK ticket retailer to accept Amazon Pay.

The new payment method, which can now be used for all LTD purchases on its website, offers consumers increased flexibility, security and ease when purchasing tickets to some of London’s biggest shows.

Francis Hellyer, chief executive of London Theatre Direct said: “We’re delighted to offer Amazon customers the ability to book West End theatre tickets quickly and painlessly at londontheatredirect.com using their existing Amazon credentials.

“This option has been missing from the marketplace and we’re excited that Amazon Pay will bridge that gap for our customers. We look forward to working with the Amazon Pay team to make buying theatre tickets easier than ever before.”

Amazon Pay allows Amazon customers to log in and pay on third-party websites using the payment and shipping information stored in their Amazon accounts.

London Theatre Direct offers the full range of West End theatre events, including The Lion King, The Phantom of the Opera, Les Misérables and many others including The Book of Mormon, Mamma Mia! and Aladdin together with plays, ballet and opera tickets.

“Our main aim at Amazon Pay is to allow consumers to pay or book online simply and easily through their most trusted method on whatever device they may be using,” said Karen Pepper, UK country manager at Amazon Pay.

“We’re very excited to work with London Theatre Direct to make Amazon Pay available for customers to easily buy West End theatre tickets using their Amazon accounts.”

Image: London Theatre Direct