StubHub has signed a multi-year deal with the Cleveland Cavaliers and AXS to become an official marketplace of the NBA club and its Quicken Loans Arena.

Under the agreement, StubHub will integrate with AXS, the Cavaliers’ ticketing provider, to provide fans with the ability to buy and sell tickets on both StubHub and AXS’ Flash Seats platform.

“Greater, secured access to guaranteed tickets in the secondary marketplace, with increased opportunity to buy and sell for our fans, is the core focus of this partnership for us. We know this is important to our fans and we’re pleased to be able to offer this expanded opportunity,” said Nic Barlage, Cavaliers president of business operations.

“Combining the significant reach and resources of StubHub, the world’s largest ticket marketplace, with the innovative digital platform of AXS’ Flash Seats, is a win for Cavs fans and an enhanced benefit for our Wine & Gold United members.”

The merging of these technologies will create a fully-integrated ticketing experience for Cavs fans and event-goers at Quicken Loans Arena, providing them with the ability to list and purchase tickets across both platforms.

“The Cavaliers are one of our most established partners when it comes to the integration of Flash Seats into their overall fan and business philosophies, and have always been innovatively pushing forward on how to protect the value of their tickets and better serve their customers,” said Brian Peunic, senior vice president of sports for AXS.

“This relationship with StubHub further expands their integration with AXS by creating an additional distribution channel for Cavs tickets, with all the convenience, reliability and security that comes with Flash Seats.”

StubHub’s head of partnerships – NBA, NHL and NFL – Akshay Khanna, said: “StubHub is committed to providing an exceptional ticketing experience for its partners and its fans and we look forward to working with the Cleveland Cavaliers, Quicken Loans Arena and AXS to providing the integrated StubHub experience for fans.

“We are also committed to growing our business in the NBA, and as one of the League’s most vibrant markets, this partnership is an important step in our efforts. We are thrilled to extend our marketplace and reach into the Cleveland community.”

Image: Michael Tipton