Theatre tickets for the West End’s Young Frankenstein will be powered by mobile payments and messaging specialist Fonix.

The mobile network operators’ marketing channels will be used to drive customers to a landing page, built by Fonix, which will enable customers to purchase up to two theatre tickets from their mobile phone.

As part of the integration, the service will charge the Young Frankenstein tickets straight to the consumer’s phone bill, without the need to enter credit card details.

Anthony Baladi, the commercial director of Fonix, said, according to the Telemedia Online website: “Mobile really is the primary consumer touch-point for brands and organisations. As a result, consumers now expect brands to offer a mobile experience, which is as frictionless as possible.

“This is a dynamic solution that Young Frankenstein clearly understands and we are excited to be partnering with them, to enable consumers to purchase theatre tickets in a totally quick and slick way.”

The deal comes after Fonix launched the UK’s first carrier billing ticketing deal with the Cowes Floating Bridge.

Paul Hicks, ticketing and revenue consultant on Young Frankenstein, added: “User experience is everything, which is why carrier billing was such a natural choice for Young Frankenstein as it enables customers to purchase tickets with just a couple of clicks.”

Image: Steve Collis