Jack White’s ‘phone-free’ tour has led Ticketmaster to encourage fans to print paper tickets, rather than relying on mobile passes.
The ticketing giant urged customers to produce physical tickets for the former White Stripes front man’s upcoming concert at Little Caesars Arena on Thursday.
Ticketmaster sent an email to fans with the suggestion after it was announced in January that no phones or cameras would be allowed on White’s tour to promote his latest album, ‘Boarding House Reach.’
“We are advising all guests to print physical tickets prior to arriving at the venue to ensure a smooth entry process,” the email said.
The no-phone statement put out by White in January said: “Upon arrival at the venue, all phones and other photo or video-capturing gizmos will be secured in a Yondr pouch that will be unlocked at the end of the show.
“You keep your pouch-secured phone on you during the show and, if needed, can unlock your phone at any time in a designated Yondr Phone Zone located in the lobby or concourse.
“Anyone caught with a cellphone in the venue will be immediately ejected.”
Earlier this month, White scored a No.1 album in the US thanks to the bundling of new release Boarding House Reach with concert tickets.
The former White Stripes star’s new record debuted at the top of the Billboard Top 200, with 121,000 of 124,000 units shifted via traditional album sales.
Sales were bolstered by a link between the record and White’s forthcoming tour, which begins in Detroit this week.
Image: Teresa Sedó
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