Atom Tickets has signed partnership deals with nine new exhibitors, including US chain Harkins Theatres.
The firm’s portfolio now also includes New Vision Theatres, Santikos Entertainment and Regency Theatres, which operates Los Angeles’ Bruin and Village venues in Westwood Village.
Atom Tickets’ new partners add a further 1,000 screens to its platform, bringing its total footprint to 20,000 screens in North America.
The new agreements have been timed to coincide with the opening of CinemaCon in Las Vegas, which Matthew Bakal, chairman and co-founder of Atom Tickets, said, “is amazing validation that we’re providing a valuable service that makes going to the movies that much better and easier not only for theatre owners but for movie fans as well,” according to the Deadline website.
Among the regional chains signing on are O’Neil Cinemas and Zyacorp Entertainment’s Cinemagic Stadium Theaters in New England, WYO Movies in Wyoming, and Southern California’s Starlight Cinemas and CGV Cinemas.
“Harkins Theatres has a rich legacy as a leader for superior programming, amenities and technology in the film exhibition industry,” said Racheal Wilson, chief operating officer of Harkins. “We’re excited to partner with Atom Tickets as yet another way to provide the ultimate moviegoing experience for our guests.”
Atom Tickets has upgraded its app to allow people to pre-purchase concessions online before arriving.
Atom Tickets also provides moviegoers with the option to watch trailers, read reviews and coordinate movie outings with friends while allowing each person to pay separately.
Through Atom’s social invite feature, users can purchase their ticket and also invite friends to go to the movie without paying for them. This process allows groups to easily reserve seats together – seen as a crucial benefit for highly anticipated box office releases.
Image: Atom Tickets
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