SeatGeek has continued to expand its footprint in the UK through its new primary ticketing partnership with Premiership rugby club Leicester Tigers.

The firm said it is “another big step as we continue to grow our primary ticketing platform, SeatGeek Enterprise.”

Tigers fans will benefit from an online ticketing experience that combines SeatGeek’s ticketing, membership, corporate hospitality and season ticket payment plan solutions.

The system also allows for greater flexibility and clarity when selling tickets through SeatGeek’s SRO software platform.

Phil Everitt, MIS & projects manager at Leicester Tigers, said: “At Leicester Tigers, we strive to be a world-class club both on and off the pitch. The SeatGeek Enterprise technology will deliver a top-of-the-line experience for our fans, and we look forward to implementing a range of automated processes in our back office which will drive efficiency and deliver excellent reporting capabilities.”

Leicester Tigers will join a growing number of UK-based sports clubs that use SeatGeek as a primary ticketing provider, including football clubs Manchester City, Leicester City, Wolverhampton Wanderers, Derby County and Aston Villa.

The New York-based company has seen strong momentum around the world in recent months, having recently announced partnerships with the NFL’s Dallas Cowboys and New Orleans Saints, and the NBA’s New Orleans Pelicans.

“Leicester Tigers are one of the most successful rugby clubs in the country and have a rich history and a fantastic fan base,” said SeatGeek UK sport managing director Peter Joyce.

“It has been a pleasure to deal with the club’s executive team during this process of review, and we look forward to working together to deliver a first-class ticketing experience to the club and the supporters when we launch later in the year.”