Industry News

Instagram to roll out ticket payment feature

Instagram is soon to roll out an in-app payment feature for users to be able to purchase tickets for events and movies.

The new tool is currently live for Instagram users to book tables at restaurants and make appointments at salons, with ticketing to come in the near future, TechCrunch reports.

The new addition to the social media application allows users to register a debit or credit card as a part of their profile and set up a security pin.

As it stands, the option to use the payment tool only applies to a limited number of users through a small number of partners in the US and the UK.

The Facebook-owned app introduced its existing shopping feature in the US in 2016, which gives businesses the option to tag products with links to their shopping sites. It has since rolled out the option to several other countries.

In March 2017, Instagram revealed that, “we’ll roll out the ability to book a service with a business directly from their profile later this year,” but never mentioned native payments.

As of 2013, Facebook started using native commerce, and ultimately began developing peer-to-peer payments through Messenger.

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