Vista Entertainment has targeted growth across Europe after bringing in industry veteran Till Cussmann to lead its operations across the continent.

Cussmann, formerly senior vice-president of CinemaNext, has become senior vice-president of sales for EMEA and general manager (Europe) for the provider of cinema management software.

The company has experienced success in Germany and Austria in recent months and is now preparing for what it describes as the “next phase of growth” in markets such as France, Italy and Spain.

Cussmann will focus on sales management and customer relationships in the whole of the EMEA region, as well as on general management of the continental European activities.

“I’m delighted to join Vista Group and take part in the next level of success of Vista’s great products in Europe,” said Cussmann.

“I strongly believe that an intelligent cinema management system is at the heart of any cinema operation and will be more and more a significant factor in an exhibitor’s business success.

“Vista Cinema’s product line is by far the most advanced and complete solution for cinemas on the market and I’m thankful that Vista Group gives me this great opportunity.”

During his time at CinemaNext and dcinex, Cussmann was responsible for the overall product and customer support strategy, as well as geographical expansion to more than 20 countries. He led the re-shaping of the organisation from a server manufacturer to a comprehensive solution for cinema technology.

Cussmann will share his time between continental Europe and the Vista Cinema EMEA headquarters in London.

“With the appointment of Till Cussmann, Vista solidifies its plan to become even closer to our European customers and ensure they benefit from the best possible advice, support and attention,” said EMEA managing director Mischa Kay.

“With Till’s deep understanding and experience in the cinema and retail industry as well as his strong network, we are convinced we will fulfil our European customer’s expectations delivering to them the best possible service.”