TickX’s new marketing chief says the company has the opportunity to “break the entertainment ticketing industry” after he was recruited from PureGym.

Paul Kirwin has become TickX’s chief marketing officer and will be responsible for all initiatives, including the search engine and discovery platform’s expansion into Europe following its recent £3m investment round.

Kirwin, who was responsible for PureGym’s marketing, brand and acquisition strategy as the startup grew to become the UK’s leader in six years, will also lead the marketing strategy and campaign delivery for new services that TickX will be rolling out in the coming months.

Kirwin said: “I’ve been aware of TickX for some time and the growth of the business since they launched is impressive.

“There is a massive opportunity for a billion-pound aggregator to break the entertainment ticketing industry and that’s where I believe we can take TickX. I’m delighted to join the team at this exciting time and can’t wait to start the challenge.”

TickX has also appointed Rory Burns as performance marketing director after he sitched from a similar position at The Hut Group.

Steve Pearce, TickX’s chief executive, said: “We couldn’t be happier that Paul has joined the TickX team.

“Marketing will play a key role in taking TickX to the next level as we target rapid international expansion in the coming months and we’re pleased to have hired one of the best marketing professionals in the country to help achieve our goals.

“At PureGym, Paul’s ground-breaking marketing, acquisition and brand strategies helped grow a young company to market leader in just a few years.

“We’re excited to work with Paul as he leads the TickX marketing team to help achieve our mission of becoming global go-to destination for entertainment tickets.”