Australian ticketing company Ticketek has launched a Facebook Messenger event finder chatbot in a bid to enhance customer engagement.
The TEG-owned firm’s new feature allows users to browse featured events, discover events based on date and price range, complete a transaction without leaving the Messenger environment, receive event alerts through push notifications and get customer support through filtering Ticketek’s most frequently asked questions and categories.
TEG chief executive Geoff Jones said the chatbot is the latest innovation under the Ticketek Ignition programme.
“Ticketek Ignition opens our internal network and systems to enable multiple ticket purchasing experiences across multiple platforms and partner systems,” said Jones.
“The chatbot development is enabled by our real-time content APIs, which put Ticketek at the leading edge of customer engagement and multi-channel integration.
“Best of all, the chatbot has come from a great collaboration with Facebook and Social House Media, on the back of consultation with our venue and event partners.”
According to Ticketek, more than 13 million Australians use Facebook Messenger each month and the company has a membership and social media audience of more than 10 million.
Ticketek has partnered with Facebook and Social House Media to support the development of its event discovery channel.
Ticketek launched the new feature during the 2018 Australian Open where real-time APIs powered the Australian Open Ticket Finder Messenger Bot.
“With the Ticketek Chatbot it has never been easier to find, save and inquire about the latest events in Australian sports and entertainment,” said Jones.
“This will offer a seamless customer experience and a new way to explore ticketing options.”
Image: John Jackson