Ticketing firm Sports Events 365 has entered the Chinese market through its partnership with online travel booking company CTRIP.
Under its Chinese brand PiaoYou365, the firm will look to expand and make the Asian country its largest market in 2019.
As part of the deal, Sports Events 365, an Israel-based company, and secondary ticketing platform for sporting events, will offer tickets on CTRIP using its destination-based database and search engine.
In addition, Sports Events 365 has introduced talks with 20 Chinese sports tourism companies that will purchase tickets directly from the firm on a permanent basis.
Sports Events 365 chief executive Sefi Donner said, according to Globes: “We expect sales in China to reach $2m to $3m in 2019, which would make that market our largest.”
The ticketing firm will also increase the number of local employees in China who will be able to deal with the increasing demand.
Globe reports that Sports Events 365 plans to establish a web hosting infrastructure in China that will expand the reach of the Chinese website to the local users.
Image: Craig Nagy
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