A large scale digital ticketing desk and video wall has been installed at the Victoria and Albert Museum (V&A) in London as part of its entrance redesign.

The delivery of the ticketing desk and video wall has been complete with the help of digital media and marketing company Scala.

Scala’s platinum partner Intevi, helped to provide the large video wall (32ft x 2ft), which is made up of eight consecutive 55 inch screens.

The gigantic new Exhibition Road entrance space calls on visitors to purchase tickets or seek information about specific events.

“Scala’s content management system, combined with the ability to provide both interaction and touch, made Scala the obvious and perfect choice of digital signage vendor for this project,” said Tom Scott, managing director of Scala platinum partner Intevi.

“Scala was the only software that allowed us to run eight individual media players driving each ticket station independently, or to run a single player with eight outputs to turn the installation into a single display fabric.”

The eight screens, each equipped with a chip and pin reader and a printer, can run separately as vending screens or in unison as a larger video wall, which can run video content or promotional material across the length of the screens.

The installation is made possible through a combination of nine Scala media player licenses in a software-as-a-service (SaaS) model, Scala Content Manager and Scala Designer. In addition, Scala is driving six general digital signage screens across the museum.

Image: Scala