Industry News

Vikings go digital

The Minnesota Vikings has introduced mobile entry for all its home games and events, such as its Verizon Vikings Training Camp at its US Bank Stadium home.

The NFL franchise first introduced mobile ticketing through smartphones at home games back in 2014, with fans also able to use printed PDFs through 2017.

The Vikings will now move to a mobile-only approach with printouts being eliminated, per an apparent NFL policy. 

Fans will be able to access their tickets vie the Vikings App and save them to a device for easy stadium entry.

The mobile only approach also allows fans to conveniently transfer their tickets to someone else or participate in the secondary marketplace on NFL-licensed platforms like NFL Exchange, StubHub and SeatGeek.

The Vikings listed the four primary reason for the change to mobile ticketing as improved communication with real-time information, heightened security, flexible accessibility and efficiency.

Earlier this year, Ticketmaster extended its partnership with the Denver Broncos as the NFL team also move exclusively to digital ticketing.

In addition, the NFL announced it was renewing its long-standing partnership with Ticketmaster in October, moving away from an exclusive contract and toward an open model. StubHub was the first partner to join, and SeatGeek is the second.

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