Ticketmaster has launched an initiative to help veterans access free and discounted live event tickets via its partnership with Veteran Tickets Foundation (Vet Tix).
Under the agreement, the ticketing giant will provide a real-time feed of live event tickets to their 780,000 veterans of all eras, current service members including Guard and Reserves, immediate family members of those killed in action, and caretakers of VetTixers.
VetTixers will offer a new client-facing ticket service that will expand the number events listed and tickets that veterans have access to. The integration also simplifies the ticket donation process for artists, venues, theatres and clubs.
This new collaboration builds on Vet Tix’s partnership with Live Nation Entertainment, Ticketmaster’s parent company, which launched in 2014.
Vet Tix is a national non-profit, founded in 2008, whose mission is to secure and distribute tickets to sporting events, concerts, performing arts, educational and family activities across the nation to military and veteran families.
Their goal is to help reduce stress, make events affordable, minimise post-traumatic stress, strengthen family bonds and encourage VetTixers to re-engage with local communities and American life.
To date, Vet Tix has given out 4.3 million tickets in all 50 states and Washington, DC.
“Vet Tix is dedicated to giving back to those who gave us so much, and we’re proud to partner with Ticketmaster. In 2017 Ticketmaster and their clients donated approximately 500,000 tickets and now we can conservatively forecast doubling that and thus allow us to give back even more,” said Mike Focareto, founder and chief executive of Vet Tix.
“By going to these events, service members, veterans and their families are able to reduce the stresses that come with military service and build life-long memories. Whether it’s a game, concert, or a show, these events have an incredible positive benefit to these heroes, and by partnering with Ticketmaster, we will continue to honour them and their families.”
Image: Ticketmaster
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