Spotify generated more than $40m in ticket sales last year, working with nearly 700 artists across 1,000 campaigns.

The music streaming service is now accelerating its presence in live music, and has announced it is bringing one of its popular global playlist brands, Viva Latino!, to the live stage.

In 2017, Spotify partnered with ticketing platform AXS to install a direct ticket feed embedded within its platform.

The direct ticket feed is both on desktop and mobile apps, giving fans fast access to purchase tickets. Listeners also receive personalised recommendations for live events in their area.

Eventbrite also linked up with Spotify in 2017 to integrate and promote its concerts and music festival tickets.

The firm then announced it linked up with Live Nation to extend its reach into the live music world with the launch of the ‘RapCaviar Live’ concert series.

Spotify’s Troy Carter said at its New York Investor Day in March: “We live in a world where the most passionate fans are sitting in the nosebleed sections. The front-row tickets are going to scalpers and platinum credit card holders… a pain point for both artists and the fans. We’re able to give those fans the front rows – and we’re filling entire venues.”

In addition, Spotify has appointed Dawn Ostroff as a new chief content officer

Ostroff will be based in New York and lead all aspects of Spotify’s content partnerships across music, audio and video.