Spektrix has expanded its reach in Scotland after partnering with Aberdeen Performing Arts to help improve and streamline the ticketing at its three venues.

Under the agreement, Spektrix is to power the online booking experience for users and help offer deeper insights into customer behaviour at His Majesty’s Theatre, The Music Hall and The Lemon Tree venues.

Aberdeen Performing Arts is the fourth arts organisation in Scotland to move to the cloud-based system in 2018. It joins a growing community of 14 other Scottish arts organisations that use Spektrix as its ticketing and CRM provider.

By moving to Spektrix, Aberdeen Performing Arts hopes to unify fundraising, CRM, ticketing, and e-commerce in one system to gain a comprehensive view of customer needs and add additional touch points along the customer journey to drive engagement with bookers.

Leon Gray, head of business transformation for Aberdeen Performing Arts, said: “As an organisation focussed on ticketing, marketing and fundraising in the arts sector, we felt that Spektrix was the best partner to support our business.”

Spektrix’s CRM, marketing and fundraising functionality will help Aberdeen Performing Arts take

advantage of sophisticated segmentation and analysis tools to help

automate re-engagement strategies and create efficiencies to develop new audiences, as well as helping them identify potential new members.

Brooke Gallagher, senior account manager at Spektrix, said: “Our solution is an excellent fit for Aberdeen Performing Arts because of its flexibility, easy configuration, and the operational efficiencies it can bring to marketing and fundraising for multiple venues and events. Our success depends on our customers’ success and we look forward to supporting them across a long and collaborative relationship.

“Spektrix offers a level of automation and new opportunities for us to improve the customer journey. This is a big step forward and opens up a lot of avenues for new development and growth.

“We believe working with Spektrix will keep us at the forefront of ticketing operations and provide audiences with a better booking experience.”

Images: Spektrix