Hurdl says it is bringing new levels of audience understanding to its partners by handing out free LED wristbands to attendees as they arrive at live events. The marketing company has been using th... Tags: Data, Hurdl, LED, Marketing, wearables, Wristbands
Ticketmaster is one of the first firms to trial Google’s Analytics 360 tool to activate audiences outside of its network through its integration with CRM-giant Salesforce. Google’s Analytics 36... Tags: Analytics 360, CRM, Data, Google, Marketing, Salesforce, Ticketmaster
A large scale digital ticketing desk and video wall has been installed at the Victoria and Albert Museum (V&A) in London as part of its entrance redesign. The delivery of the ticketing desk and... Tags: London, Marketing, Media, Ticketing Desk, V&A Museum, Video Wall
MoviePass is moving into film production after its parent company acquired a leading independent studio. MoviePass Films will be a joint venture between Helios and Matheson Analytics, the owner of ... Tags: Cinema, Data, Marketing, MoviePass, Movies, Subscription
TickX’s new marketing chief says the company has the opportunity to “break the entertainment ticketing industry” after he was recruited from PureGym. Paul Kirwin has become TickX's chief mark... Tags: Growth, Marketing, TickX
Cloud-based ticketing platform Spektrix has re-signed with Birmingham’s Town Hall and Symphony Hall (THSH). The new three-year contract will see Spektrix continue as its ticketing, fundraising an... Tags: birmingham, Box Office, Cloud, CRM, Fundraising, Marketing, Spektrix, THSH, Town Hall and Symphony Hall
Jack White has scored a US No.1 album thanks to the bundling of new release Boarding House Reach with concert tickets. The former White Stripes star’s new record debuted at the top of the Billboa... Tags: Bundle, Jack White, Marketing, Promotion, Sales
New machine learning technology could help the movie industry create a 15 per cent rise in ticket sales in 2018, according to data analytics and marketing firm Movio. The company’s Audience Insig... Tags: Audience Insights, Box Office, Cinema, Data Analysis, Insights, Marketing, Movio
Fan Manager has launched its AI-powered Fan Search segmentation and activation platform for sports and entertainment businesses.
Fan Manager enables sports and entertainment brands to unify, activate... Tags: AI, CRM, event management, Fan Manager, Fan Search, Marketing, Revenue, Segmentation
See Tickets has launched Fan-Share, a free to use peer-to-peer sales platform. The programme uses ‘ambassadors’ and ‘reps’ to grow ticket sales through social and word-of-mouth marketing.
... Tags: Ambassadors, Fan-Share, Marketing, Peer-to-Peer, Promoters, Reps, Sales, See Tickets, Word of Mouth