Jam Productions, one of the largest independent concert promoters in the US, has become the latest operator to join the expanding Ticketfly platform.
Under the agreement, Ticketfly, which was acquired by music platform Pandora late last year, will be the exclusive ticketing provider for three of Chicago’s most popular entertainment venues – the Riviera Theatre, the Vic Theatre and Park West.
The deal, which also covers other Jam-produced events across the US mid-west, means that Ticketfly has now secured leading positions in three of the country’s top live music markets – New York, Los Angeles and Chicago.
In Chicago, the company has already been working with leading venues such as Reggies, the Hideout, Subterranean and Beat Kitchen, as well as long-time clients Pitchfork Music Festival and Riot Fest.
However, the addition of Jam Productions is a major coup for Ticketfly. The promoter, headed up by music industry veterans Jerry Mickelson and Arny Granat, has worked with superstars like Adele, Bruce Springsteen, Radiohead and U2.
"If you told me 25 years ago when I was getting my start in this business that I would be working with Jerry and Arny one day, I wouldn't have believed it,” Ticketfly CEO Andrew Dreskin said. “These guys are living legends and were part of that first wave of promoters that created the concert business as we know it today.”
Dreskin added in an interview with the Amplify music news website that the tie-up would establish Ticketfly as “arguably the most dominant middle market provider in North America”.
Meanwhile, Mickelson said that Ticketfly can now offer “something nobody else can” following its takeover by Pandora.
“We've never been more excited about the potential to completely change the way we market and sell tickets to our events, and we're confident Dreskin and his team are the ones to make it happen,” he said.