Self-service event ticketing software Ticketscript has recorded an increase in sales and mobile conversion rates following the launch of its new ‘Ticketshop’ earlier this year.
Ticketscript said that its clients had reported a 125-per-cent increase in mobile conversion, with customers purchasing tickets now being four times more likely to use a mobile device than last year.
In addition, mobile is now regarded as the leading platform for customers, with 63.6 per cent of users opting for this platform, up from 45.9 per cent last year. In comparison, desktop users have fallen from 47.4 per cent to 31.1 per cent.
Frans Jonker, chief executive and co-founder of Ticketscript, said: “The summer has been an extremely successful period for our clients who have benefited from the launch of our new Ticketshop.
“Our aim is to provide a solution that gives ticket-buyers the most seamless purchasing journey, particularly on mobile. The latest numbers indicate we have succeeded.”