Amazon wants to become “the world’s premier destination for purchasing tickets” as it revealed more about its ambitions for the sector.
The multinational giant launched its Amazon Tickets business just last year, but it already has plans to expand it in Europe, Asia and potentially the US, according to a series of job listings posted recently.
The initiative, which is being led by vice president Ian Freed, was launched in the UK last year to sell tickets to concerts featuring artists like Elton John.
Amazon’s job postings suggest it has its eyes on Ticketmaster’s position as the global leader. As well as wanting to become “the world’s premier destination” it also said it has plans to create Prime Tickets, which would integrate ticket sales into its Prime membership programme.
Another job posting said it is looking to hire new employees “to develop our international expansion strategy for Europe and Asia.” The company has also been hiring Amazon Tickets employees at its headquarters in Seattle, Washington, potentially signalling plans for a US ticketing business.
“[O]ur vision goes beyond just selling tickets as we aim to disrupt the entire live entertainment experience, including what happens before, during and after the show,” one posting reads. “The ticketing business is ripe for innovation and improvement, as much of the industry has not fundamentally changed since the 1970s.”