Industry News

Comic con giant Wizard World conjures up Front Gate Tickets deal

Front Gate Tickets has become the ticketing partner of one of North America’s biggest comic and pop culture convention organisers, Wizard World.

The Ticketmaster subsidiary, which was bought by the industry giant last year, will be responsible for presale and onsite ticketing services for all Wizard World shows.

Wizard World, which celebrates cult comics, TV shows and films, is held across 15 cities across North America and attracts hundreds of thousands of visitors each year. The company said it hopes access to Ticketmaster’s marketing capabilities will drive growth.

"Wizard World is actively transforming itself into a significant force in the entertainment and live event space,” said John Maatta, president and chief executive of Wizard World.

“We have worked very hard during the last number of months to enhance and professionalize our systems and operations. One of the ways that we are proceeding in that direction is to work with ‘best of breed’ partners in our various endeavours, and we are thrilled about our new partnership with Front Gate Tickets.

“The Front Gate ticketing system delivers ease of use for our fans and will provide a data-rich suite of services that will allow us to sell, market, operate and analyse and we now have the ability to tap into the largest ticketing database in the world. Front Gate’s powerful platform will allow us to sell more tickets with the most trustworthy and robust commerce platform in the industry.

“Additionally because Front Gate Tickets is a part of the Ticketmaster family of companies, Wizard World will have the added benefit of accessing the marketing clout of Ticketmaster to promote its productions."

Front Gate Tickets’ clients include major festivals such as Electric Daisy Carnival, Austin City Limits, Electric Forest, Lollapalooza, RBC Royal Bank Bluesfest and X Games.

Front Gate Tickets’ features include RFID powered access control, cashless POS systems, highly integrated data and analytics, and sponsorship activation and concession sales technology that benefit organizers, partners and fans alike.

Maura Gibson, president of Front Gate Tickets, said: “Comic Con events are full of passionate fans and Wizard World is on the forefront of unlocking technology to better the fan experience and we couldn’t be happier to partner with them,.

“By leveraging RFID technology to utilize cashless payments and our Fan Engagement Suite for marketing sponsors, we’re able to create seamless, engaging experiences with the tap of a wristband while providing rich data to the Wizard World team.”
 

Posted in Industry News