Industry News

Concert tickets now available through Snapchat

Snapchat users can now buy concert tickets through the social media platform for the first time.

Live Nation, the concert promoter, has launched a Snapchat ad campaign for pop star Ariana Grande’s forthcoming tour, which fans can simply swipe to access a dedicated Ticketmaster page.

The ads appear for users browsing Snapchat’s Discover content and feature a brief message from Grande. Inside the app, the ads are confined to the US, but in webview, a feature that allows people to watch Snapchat Stories from a browser, the ads are visible globally.

Snapchat ads have become more innovative over recent months, with retailers selling products and film producer Fox integrating with Fandango for a campaign that drove ticket sales for the recent X-Men movie.

Live Nation has been a long-term supporter of Snapchat, with its Live Nation’s Electric Daisy Festival becoming the first subject of a Live Story in 2014. Grande recently created a music video comprised entirely of Snapchat filters.

Posted in Industry News